Sakthi Masala - Repackaging
Sakthi Masala’s redesigned packaging draws from the warmth of a South Indian kitchen, inspired by the familiarity of a grandmother’s spice box. It combines tradition with practicality through an airtight, resealable format that keeps spices fresh and easy to use. With recyclable materials and subtle Tamil cultural references, the design feels homely, thoughtful, and quietly modern.
2 Weeks [2025]
Duration
FMCG Packaging
Project Type
Packaging Design
Scope of Work
Tools Used
Sakthi Masala - Repackaging
Sakthi Masala - Repackaging
Sakthi Masala’s redesigned packaging draws from the warmth of a South Indian kitchen, inspired by the familiarity of a grandmother’s spice box. It combines tradition with practicality through an airtight, resealable format that keeps spices fresh and easy to use. With recyclable materials and subtle Tamil cultural references, the design feels homely, thoughtful, and quietly modern.
Sakthi Masala’s redesigned packaging draws from the warmth of a South Indian kitchen, inspired by the familiarity of a grandmother’s spice box. It combines tradition with practicality through an airtight, resealable format that keeps spices fresh and easy to use. With recyclable materials and subtle Tamil cultural references, the design feels homely, thoughtful, and quietly modern.
2 Weeks [2025]
2 Weeks [2025]
Duration
FMCG Packaging
FMCG Packaging
Project Type
Packaging Design
Packaging Design
Scope of Work
Tools Used
Sakthi Masala - Repackaging
Inspired by the warmth of a South Indian kitchen, the Sakthi Masala packaging draws from the familiarity of a grandmother’s spice box. Illustrated storytelling, rich colours, and subtle Tamil motifs come together in an organised box format, with individually sealed sachets that keep the spices fresh and easy to use.
2 Weeks [2025]
Duration
FMCG Packaging
Project Type
Packaging Design
Scope of Work
Tools Used
Too much text clutter. Multiple fonts, sizes, and languages can overwhelm the buyer.
Too much text clutter. Multiple fonts, sizes, and languages can overwhelm the buyer.
Too much text clutter. Multiple fonts, sizes, and languages can overwhelm the buyer.
Generic stock images. The food photography looks artificial, not appetizing or authentic.
Generic stock images. The food photography looks artificial, not appetizing or authentic.
Generic stock images. The food photography looks artificial, not appetizing or authentic.
Generic stock images. The food photography looks artificial, not appetizing or authentic.
No proper brand guidelines - each packaging has different font styles
No proper brand guidelines - each packaging has different font styles
No proper brand guidelines - each packaging has different font styles
Lack of storytelling. No brand story or cultural element that connects emotionally with buyers.
Lack of storytelling. No brand story or cultural element that connects emotionally with buyers.
Lack of storytelling. No brand story or cultural element that connects emotionally with buyers.
Every variant looks almost the same, making it harder to quickly differentiate between flavors.
Every variant looks almost the same, making it harder to quickly differentiate between flavors.
Every variant looks almost the same, making it harder to quickly differentiate between flavors.
Problems with the Current Packaging
Problems with the Current Packaging
Problems with the Current Packaging
Concept
Concept
The Sakthi Masala packaging concept reimagines everyday spices through a balance of tradition and modern usability. Drawing from Tamil culinary culture and the familiarity of a home kitchen, the design simplifies visuals while retaining warmth and authenticity. Thoughtful structural choices keep spices fresh, and a cohesive color and type system brings clarity across the range.
The Sakthi Masala packaging concept reimagines everyday spices through a balance of tradition and modern usability. Drawing from Tamil culinary culture and the familiarity of a home kitchen, the design simplifies visuals while retaining warmth and authenticity. Thoughtful structural choices keep spices fresh, and a cohesive color and type system brings clarity across the range.
Repackaging Concept
Repackaging Concept
Repackaging Concept
Moodboard
Moodboard
Design Objective
Design Objective
Design Objective
To create a premium masala packaging system that ensures ease of use and storage, eliminating the need for clips or extra containers. The design protects the authentic aroma and freshness by minimizing air contact, while offering a quick, hassle-free experience for everyday cooking.
To create a premium masala packaging system that ensures ease of use and storage, eliminating the need for clips or extra containers. The design protects the authentic aroma and freshness by minimizing air contact, while offering a quick, hassle-free experience for everyday cooking.
To create a premium masala packaging system that ensures ease of use and storage, eliminating the need for clips or extra containers. The design protects the authentic aroma and freshness by minimizing air contact, while offering a quick, hassle-free experience for everyday cooking.
Packaging Ideations
Packaging Ideations
Packaging Ideations
Ideations & Prototyping
Ideations & Prototyping
Prototypes
Prototypes
The approach is ineffective, since continuous air exposure prevents aroma retention.
The approach is ineffective, since continuous air exposure prevents aroma retention.
In the final prototype, the sleeve was dropped since the box closes magnetically on its own.
In the final prototype, the sleeve was dropped since the box closes magnetically on its own.
Typography
Typography
Primary Typeface
Primary Typeface
Primary Typeface
Secondary Typeface
Secondary Typeface
Secondary Typeface
Style Guide
Style Guide
Style Guide
Colours
Colours
Keyline Drawing
Keyline Drawing
Keyline Drawing
Keyline Drawing & Surface Graphics
Keyline Drawing & Surface Graphics
Keyline Drawing & Surface Graphics
Surface Graphics Ideation
Surface Graphics Ideation
Surface Graphics Ideation
Top Flap
Top Flap
Top Flap
The ingredients used in these spices
The ingredients used in these spices
The ingredients used in these spices
The ingredients used in these spices
The ingredients used in these spices
Storytelling aspect – A grandma cooking to show authentic South Indian flavor.
Storytelling aspect – A grandma cooking to show authentic South Indian flavor.
Storytelling aspect – A grandma cooking to show authentic South Indian flavor.
The Logo
The Logo
The Logo
Kolam Motifs
Kolam Motifs
Kolam Motifs
An archway kind of framing
An archway kind of framing
An archway kind of framing
Contents of the box
Contents of the box
Contents of the box
Inner Flap
Inner Flap
Text [Storytelling]
Text [Storytelling]
Text [Storytelling]
Illustration of the Food
Illustration of the Food
Illustration of the Food
Description of the Food
Description of the Food
Description of the Food
Sachet Packet
Sachet Packet
The Logo
The Logo
The Logo
Name of the Masala
Name of the Masala
Name of the Masala
Illustration of the Food
Illustration of the Food
Illustration of the Food
Back of the Box
Back of the Box
Table of nutrients
Table of nutrients
Table of nutrients
Table of nutrients
Price + Date of packaging + net weight
Price + Date of packaging + net weight
Price + Date of packaging + net weight
Price + Date of packaging + net weight
Expiry + Storage Instructions + Serving Suggestions
Expiry + Storage Instructions + Serving Suggestions
Expiry + Storage Instructions + Serving Suggestions
Expiry + Storage Instructions + Serving Suggestions
FSSAI License + Customer Care + Vegetarian Symbol
FSSAI License + Customer Care + Vegetarian Symbol
FSSAI License + Customer Care + Vegetarian Symbol
FSSAI License + Customer Care + Vegetarian Symbol
Warning in bold
Warning in bold
Warning in bold
Warning in bold
Description of the masalas and ingredients
Description of the masalas and ingredients
Description of the masalas and ingredients
Description of the masalas and ingredients
Description of the masalas and ingredients
Icons of the masala ingredients to fill up space
Icons of the masala ingredients to fill up space
Icons of the masala ingredients to fill up space
Icons of the masala ingredients to fill up space
Final Packaging
Final Packaging
Final Packaging
